About Primarindo

PT Primarindo Asia Infrastructure Tbk was founded in 1988, marking its entry into the footwear manufacturing industry. From the very beginning, the company set its mission to create high-quality sports shoes that combined innovation, durability, and comfort.

With a strong vision and commitment to excellence, PT Primarindo quickly established itself as a trusted name in the Indonesian footwear market. During its early years, the company focused on research and development, ensuring that its products met international quality standards.

This milestone was the beginning of a long journey, as PT Primarindo worked tirelessly to expand its market presence, develop its brand identity, and build lasting relationships with distributors and customers.

1994 marked a significant milestone for PT Primarindo Asia Infrastructure Tbk as it officially became a publicly listed company on the Indonesia Stock Exchange (IDX).

This transition allowed the company to secure additional capital, which played a crucial role in accelerating its growth and expansion efforts.

As demand for high-quality sports shoes continued to rise, PT Primarindo took a strategic step in 1994 to expand its production capacity and market reach.

By investing in state-of-the-art manufacturing facilities and increasing its workforce, the company was able to scale up operations and meet the growing needs of Indonesian consumers.

A major turning point for PT Primarindo came in 2003 with the official launch of its in-house brand, Tomkins. This move marked a significant milestone, as the company shifted from being solely a manufacturer to establishing its own retail brand.

Tomkins was designed to cater to the modern consumer, offering stylish, durable, and affordable footwear suitable for various activities. With a strong emphasis on local craftsmanship and global trends, the brand quickly gained popularity, becoming a household name in Indonesia.

The company launched Tomkins-exclusive stores and partnered with leading retailers to increase accessibility. By maintaining a strong brand identity and continually innovating its product line, PT Primarindo ensured that Tomkins remained competitive in the market.

By 2010, PT Primarindo had reached an impressive milestone in its production capacity. The company was manufacturing an average of 3.7 million pairs of shoes per year, translating to approximately 308,000 pairs per month.

This period marked the peak of PT Primarindo's production capabilities, demonstrating its ability to:

• Meet large-scale market demand without compromising on quality.
• Optimize production efficiency through advanced machinery and skilled worker.
• Strengthen its supply chain to ensure a steady flow of raw materials and finished products.

The company's consistent production output helped solidify its reputation as one of the leading footwear manufacturers in Indonesia, enabling further expansion into both domestic and export markets.

In 2019, PT Primarindo decided to diversify its product range by entering the travel accessories market. This move was aimed at expanding the company's business beyond footwear by manufacturing duffel bags, backpacks, baby bags, and other travel-related products.

This expansion was strategically focused on:

• Tapping into a growing global demand for travel accessories.
• Utilizing existing production expertise to enter a new product category.
• Enhancing export revenue by catering to international markets.

All travel-related products were manufactured exclusively for export, allowing PT Primarindo to strengthen its global presence and increase profitability.